From Concept to Client 2-Course Bundle

Bundle Duration: 8h50m

This bundle includes the following two courses:
How Architects Develop Projects Today | Trailer
How Architects Sell Projects Today | Trailer

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How Architects Develop Projects Today

Course Duration: 3h05m

Why This Course?

Because this course teaches you how to develop better projects.
You’ll learn a clear method and a professional workflow you can apply directly to turn ideas into a coherent, well-argued architectural proposal.

The entire course is built around a concrete architectural case study: the development of a 20.000 m² university campus on Copenhagen’s waterfront. Instead of isolated techniques, you follow a complete design process from the very first idea to a structured architectural proposal. This makes the course practical, realistic, and directly relevant to real-world practice.

You will see how architects define an assignment with AI support, extract real 3D site context from Google Maps, and establish a solid 3ds Max setup for controlled project development. The course demonstrates how Midjourney can be used professionally in the early brainstorming phase, how space programming drives design decisions, and how ideas gradually evolve into a coherent architectural direction.

Everything is shown step by step through one continuous project, exactly as it happens in practice. The goal is to give you a repeatable method for developing architecture in a structured and confident way, not just to teach software features.

It is especially valuable for architecture students because it shows a complete, realistic project journey from assignment to proposal, including all phases in between.

What You Will Learn & Why It Matters

  • How to analyse the assignment and develop a project that actually solves it
  • How to structure an architectural development process from brief to project proposal
  • How space programming can actively drive architectural development
  • How to iterate and evaluate early ideas using AI as a professional design tool
  • How architectural form emerges from context and program during schematic design
  • How to carry a clear architectural idea into further development without losing its vision

Everything is demonstrated through one coherent case study, so you see how decisions connect across phases – not as isolated techniques, but as a real architectural workflow.

Who Is This For?

  • Architects who want a clearer and more controlled development process
  • Architecture students and interns seeking to bridge the gap between school and practice
  • Developers and clients who want insight into how architectural decisions are made
  • ArchViz specialists who want to understand the architectural logic behind the visuals

This is not a beginner software course.
It is a professional architectural development course.

CPD, Certificates & Architecture Students

This course is highly relevant for architecture students, interns, and professionals documenting CPD hours.
If you want a Certificate of Completion, submit a short reflection or example image based on the course via the 2-hour Email Consulting service, which includes personal feedback and confirmation of completion:

👉 https://cadman.dk/email-consulting/

The certificate reflects real engagement, not passive viewing, and includes an estimated study time of 12-20 hours depending on pace and depth.

How Architects Develop Projects Today – Course Timestamps

  • 0:00 [01] Course introduction – how architects develop projects today
  • 0:28 [02] Defining the architectural assignment with AI support
  • 5:23 [03] Extracting a 3D site model from Google Maps
  • 11:59 [04] 3ds Max setup fundamentals for architectural projects
  • 14:07 [05] Import + scale: bringing the site model in and scaling it to real-world dimensions
  • 18:01 [06] Orientation: aligning the model to true north and controlling rotation
  • 21:01 [07] Base materials: switching renderer and creating core sketch materials
  • 26:52 [08] Layer structure: organizing the scene for control and visualization masks
  • 30:11 [09] Sun system: location, time, matching shadows and why it matters early
  • 32:57 [10] Midjourney installation, setup and UI
  • 35:09 [11] First Midjourney prompts and understanding AI output
  • 36:01 [12] Using Midjourney for architectural concept exploration
  • 44:19 [13] Evaluating and refining AI concepts with architectural judgment
  • 48:23 [14] Pushing Midjourney further and testing its limits
  • 55:58 [15] Squeezing Midjourney to find its breaking point
  • 1:11:40 [16] Developing architecture through space programming and functional synergy
  • 1:29:56 [17] Expanding architectural understanding with AI before schematic design
  • 1:42:22 [18] From analysis to architecture – starting the schematic design phase
  • 1:50:58 [19] Very first 3D form development
  • 2:02:31 [20] Finalizing the schematic design with a refined 3D concept
  • 2:23:23 [21] Design development – verifying the project against the assignment and room program
  • 2:44:15 [22] Concluding the project – presenting the overall proposal

How Architects Sell Projects Today

Course Duration: 5h45m

Why This Course?

Because this course teaches you how to sell your project, which is everything in architecture.

This course is essentially a look behind the curtain at how Cadman works in real projects. It shows the exact mindset, evaluation methods, and presentation workflows used to win competitions and convince clients. Instead of abstract theory, you get a detailed breakdown of how an experienced ArchViz architect thinks, chooses viewpoints, prepares models, and structures images to support a project narrative.

Architectural ideas only become real when they are communicated clearly and convincingly. The course focuses on how architects actually sell projects today: through storytelling, carefully selected viewpoints, strong visualization decisions, and professional presentation techniques. You see how exterior and interior images influence project development, how 3D preparation affects final quality, and how Photoshop post-production can be used to clarify and strengthen the message.

In short: this is many years of professional experience distilled into a practical, repeatable method you can apply in your own projects. The goal is to help you think like a project-selling architect, not just a software user.

What You Will Learn & Why It Matters

  • The fundamentals of selling architectural ideas and making them persuasive.
  • To evaluate and select the key perspectives that both develop and sell the project.
  • How to use narrative and visual storytelling convincingly.
  • How to prepare 3D models for presentation.
  • Professional techniques for rendering and post production with full control.
  • How to build a complete and repeatable workflow that works under pressure.

Who Is This For?

  • Architects and students looking to improve their presentation skills
  • ArchViz specialists aiming to refine their exterior and interior visualization techniques
  • Designers and creative professionals working in architecture or real estate
  • Anyone who wants to confidently present and sell architectural ideas

This is not a beginner software course.
It is a professional architectural presentation course.

CPD, Certificates & Architecture Students

This course is highly relevant for architecture students, interns, and professionals documenting CPD hours.
If you want a Certificate of Completion, submit a short reflection or example image based on the course via the 2-hour Email Consulting service, which includes personal feedback and confirmation of completion:

👉 https://cadman.dk/email-consulting/

The certificate reflects real engagement, not passive viewing, and includes an estimated study time of 12-20 hours depending on pace and depth.

How Architects Sell Projects Today – Course Timestamps

PART 1: Exterior View Evaluation and Selection

  • 0:00 [01] Introduction to the Course
  • 0:43 [02] Background Theory – How to Identify What Actually Sells
  • 5:03 [03] From Theory to a Practical Example
  • 11:25 [04] When a View Forces Project Development
  • 17:26 [05] How View Composition Supports Project Narratives
  • 21:25 [06] How Key Viewpoints Drive Concept Development
  • 25:24 [07] When Composition, Content, and Effort Start to Align
  • 29:08 [08] When a View Becomes a Super Seller
  • 33:04 [09] How to Decide If a High-Potential View Is Worth the Effort
  • 37:54 [10] When a Weaker Composition Still Tells an Essential Story
  • 39:37 [11] When a Hero View Demands Everything
  • 43:14 [12] When an Exterior View Tells an Interior Story
  • 46:03 [13] The Constant Ping-Pong Between Concept Development and Visualization
  • 50:00 [14] When Bicycle Parking Drives Design Decisions
  • 52:35 [15] When a Weak View Tells a Strong Story
  • 54:04 [16] When Real-World Constraints Dictate What’s Possible
  • 56:44 [17] When Rapid View Filtering Reveals Opportunities
  • 58:40 [18] When the Perfect Scene Depends on the Perfect Site Photo
  • 1:01:52 [19] When a Great View Shows the Concept Crystal-Clear
  • 1:03:36 [20] How to Choose the Main Render Going Forward

PART 2: Exterior Render Preparation

  • 1:06:34 [21] Introduction
  • 1:09:56 [22] The Fundamental 3D Setup
  • 1:17:13 [23] Why Background Photos Matter and How to Use Them
  • 1:25:25 [24] Accurate Camera and Photo Matching
  • 1:33:28 [25] How to Stay in Control
  • 1:36:27 [26] Supporting the Concept Narrative

PART 3: Exterior Rendering

  • 1:42:38 [27] Introduction
  • 1:42:57 [28] How to Match Direct Sun to the Backplate
  • 1:47:43 [29] HDRI Environment Match: Light, Reflections, and Setup
  • 1:54:50 [30] The Essential Passes for Post Control
  • 1:57:15 [31] V-Ray Exterior Settings That Matter (And Why)
  • 2:01:38 [32] Test Rendering: Evaluate, Tweak, Repeat
  • 2:09:05 [33] From V-Ray to a Layered PSD (In One Click)

PART 4: Exterior Post Production in Photoshop

  • 2:16:25 [34] Introduction
  • 2:16:39 [35] The Base Photoshop Setup for Total Control
  • 2:24:24 [36] Glass and Reflection Passes: Total Control, Better Architecture
  • 2:32:59 [37] The PSD Foundation Every ArchViz Needs
  • 2:38:37 [38] Reading the PSD: Masks, Clarity, and Fast Global Control
  • 2:48:29 [39] Layer Order That Sells: People, Furniture, and Smart AI Fills
  • 2:52:11 [40] Glass Without Guesswork: Reflections, Refraction, and Facade Control
  • 2:57:18 [41] Depth and Final Balance: Z-Depth, Atmosphere, and Polish

PART 5: Interior View Evaluation and Selection

  • 3:04:49 [42] Introduction
  • 3:05:02 [43] When Spatial Flow Reveals Room Opportunities
  • 3:07:38 [44] When a Calm Perspective Tells the Whole Story
  • 3:13:16 [45] When the Room Clicks at Arrival
  • 3:15:59 [46] When Daylight Creates the Zones
  • 3:17:56 [47] When Midjourney Inspires Your Interior
  • 3:23:23 [48] When the Harbor Story Sells the Cafe
  • 3:25:21 [49] When a Room’s Identity Comes From Above
  • 3:27:17 [50] When One Interior View Embodies the Whole Project

PART 6: Interior Render Preparation

  • 3:36:35 [51] Introduction
  • 3:36:41 [52] How the Interior Concept Drives the 3D Setup
  • 3:43:34 [53] The Render Plan That Gives You Real Control
  • 3:45:50 [54] When Concept Beats Detail in Interior ArchViz
  • 3:49:18 [55] When Less Is More in Interior ArchViz
  • 3:51:58 [56] When Separate Passes Become Essential
  • 3:57:28 [57] When Lighting Must Be Realistic and Still Sell
  • 4:04:03 [58] Clean Layers and Perfect Masks

PART 7: Interior Rendering

  • 4:05:59 [59] Introduction
  • 4:06:59 [60] Interior Render Settings That Work
  • 4:14:14 [61] When HDRI Lighting Makes the Room Feel Real
  • 4:19:14 [62] How Color Mapping Saves the Day
  • 4:22:35 [63] The Interior Passes That Matter
  • 4:25:21 [64] Why Render Settings Define Your Style
  • 4:27:20 [65] When Test Rendering Becomes a Design Process
  • 4:33:13 [66] The Two-Sun Trick
  • 4:35:32 [67] A Layered PSD in One Click

PART 8: Interior Post Production in Photoshop

  • 4:43:49 [68] Introduction
  • 4:43:59 [69] The Master PSD Setup for Total Control
  • 4:52:40 [70] Instant Depth and Atmosphere
  • 4:54:44 [71] The Layer Structure That Works
  • 4:57:34 [72] The 32-bit to 8-bit Workflow
  • 5:03:05 [73] Why Real Context Matters
  • 5:09:05 [74] Light Control That Sells
  • 5:12:55 [75] Why Top-Down Workflow Works
  • 5:14:26 [76] Matte Reflections: Total Control
  • 5:19:36 [77] When Advanced Masks Matter
  • 5:23:16 [78] Essential Interior Tricks
  • 5:26:46 [79] Why Sketching Still Matters
  • 5:28:04 [80] Streak Lights and Z-Depth Cohesion
  • 5:30:24 [81] Actions and Assets = Speed and Authenticity
  • 5:32:02 [82] Humans That Sell Without Stealing Focus
  • 5:33:53 [83] Glass and Glow That Bring Life
  • 5:35:55 [84] Sell a Feeling, Not a Render
  • 5:37:42 [85] When Artificial Light Supports the Concept
  • 5:38:24 [86] When People Support the Concept

About Your Instructor

Jeppe Lyngby is an architect and visualization specialist with 20+ years of professional experience, including work at 3XN and Cenario in Copenhagen. He founded Cadman.dk in 2009 and has also taught architectural visualization at KADK.

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Single-User Access (1 seat) Pay 400 USD ex. VAT

Team Access (2-9 seats) Pay 1200 USD Multi-User License ex. VAT

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